FUBU - Can’t Resist a Classic
OVERVIEW
I independently produced a spec commercial that would re- introduce New York hip hop apparel brand FUBU to audiences on social media, and get consumers excited for a new line of apparel.
PROJECT ROLE:
Director
Editor
Can’t Resist a Classic- Spec
The original spec commercial featured a model dancing through New York City wearing FUBU apparel. The idea was to tie the brand to it’s classic hip hop roots, while creating a fresh take of FUBU’s visual style.
I end the spec with the title Can’t Resist A Classic as a way of creating a new slogan for the brand so heavily associated with 90’s hip hop.
FUBU X Century 21 Official Campaign
The FUBU team loved the spec ad, and hired me to direct the official campaign in time for the launch of their new line of apparel being released in Century 21 stores. This was FUBU’s first time back in a major retail store after years of selling only online.
Want to guess the name they went with for their new line?
