OVERVIEW

When Harlem icon & legendary fashion designer Dapper Dan opened a pop up shop in Harlem featuring merchandise from a capsule collection with Gucci, he wanted to produce a series of video content that could appeal to a wide audience, while highlighting the capsule collection as a celebration of individuality and hip-hop. 

The iconic collection featured outfits that sold a certain attitude, tone, and style that had yet to be captured on video. These videos would act as a direct visual representation of Dap’s legacy, along with generating buzz for the pop up shop.